Digital Marketing Manager
Where is it based? - London
Are you a creative and energetic marketing professional
Have you successfully delivered and executed marketing programmers for digital audiences
Have you managed email and online marketing activities
If so, this important position may be just what you are looking for.
Who is my manager? - Head of Marketing
Who are we?
Synonymous with accuracy, integrity and trust, Dow Jones & Company is one of the most respected brands in providing news and business information world-wide.
What is the role?
This position is primarily responsible for providing digital marketing across The Wall Street Journal and Dow Jones brands in EMEA. Part of a global marketing team, this position is ideal for a creative and energetic marketing professional who enjoys both strategic planning and hands-on execution.
What is my personal contribution?
Devise and execute marketing programs that engage digital audiences across the web, mobile and tablet for WSJ in EMEA
Liaise with the editorial, circulation, and advertising sales teams to build audiences for WSJ in EMEA through digital channels including social and linking partnerships
Help develop digital marketing programs for the Dow Jones brand that are fully integrated with offline campaigns
Manage email campaigns and other online marketing activities
Assist in developing a social media strategy for the WSJ and Dow Jones brands in the region
Stay current with emerging technologies, trends and digital tools to increase effectiveness of online strategies
Actively participate in the creative process and develop digital assets that target audience behaviours online and through emerging media
Develop the department’s use and understanding of web analytics tools, especially Omniture
Manage a budget and provide ROI on activities against budgets
Manage agency relationships
What do you need from me?
Experience in digital marketing, including mobile, search, social and emerging media
Experienced in working with and managing outside agencies and suppliers
Ability to plan for a variety of both short- and long-term projects and execute to plan
Clear understanding of the importance of metrics and ROI on digital activities
Excellent written and verbal communications skills as well as building both internal and external relationships
A creative mind, Entrepreneurial spirit. Able to think inventively
Agency and/or brand management experience is preferred.
Prior consumer and B2B marketing experience is preferred.
In return, we offer a professional, progressive and multicultural environment for you to grow both personally as well as a wide range of benefits offered by a global company.
How do you apply?
If you feel that this position matches your skills, experience and motivation then please submit your CV which must state your salary expectations to be considered to: https://dowjones.taleo.net/careersection/djexternal/jobdetail.ftl?lang=en&job=100008071
Please note only candidates requested for interview will be contacted