Integrated Marketing Manager - London
Where is it based? - London -
Do you have experience of helping grow a brand globally? -
Can you understand the relationships with clients and turn this into a successful marketing campaign? -
Can you think strategically and implement that into a creative campaign? If so, this exciting position may be just what you are looking for. Who is my manager? - Head of Marketing
Who are we?
Synonymous with accuracy, integrity and trust, Dow Jones & Company is one of the most respected brands in providing news and business information world-wide. What is the role?
The global marketing team is responsible for helping grow the Dow Jones brand globally. We support the businesses by delivering beautiful marketing campaigns that delight customers, win prospects, and strengthen the core brand. The marketing team acts as a full-service in-house agency and will work on various projects across the product portfolio—The Wall Street Journal, Factiva, Dow Jones Newswires. Our mission is to help meet business goals by being creative, innovate, incredibly nimble and hyper efficient. What is my personal contribution?
The manager of integrated marketing will be responsible for developing and executing cutting-edge marketing programs for various Dow Jones products. You will -
Develop and implement marketing campaigns in line with brand positioning and strategy -
Understand target audiences for each of our products, know their behaviour and create interesting solutions that reach and convert behaviours -
Write creative briefs that drive execution of integrated marketing campaigns -
Understand the needs of internal clients and develop scalable marketing solutions to meet those needs -
Develop innovative marketing solutions using multi-platforms including media planning, social, video, mobile, display, search, content marketing, CRM -
Devise strategies for media plans and oversee planning activities -
Develop and implement sound media plans based on target market behaviour -
Identify and execute on smart, strategic partnerships that support marketing objectives -
Leverage consumer insights into acquisition and retention of customers -
Manage agency relationships including identifying the best agencies to work with for specific projects and status calls to review campaign performance What do you need from me? The department’s success will be measured against the growth of the global brand. Your success will be measured by how creative and innovative your ideas are, and how well they deliver against product and business goals. -
Must be a creative thinker who continuously crafts innovative ideas to reach target audiences. -
Must be on top of new digital trends and experiences and can think and execute across digital, social and mobile platforms, as well as traditional marketing channels -
Understands the importance of measurement and ROI of marketing campaigns -
Ability to think strategically and execute methodically. -
Strong project management, team leadership and decision-making skills. -
A strong communicator, both written and verbal. -
Experience with media planning. Agency experience is a plus. -
Experience working with interactive, creative and/or media agencies. In return, we offer a professional, progressive and multicultural environment for you to grow both personally as well as a wide range of benefits offered by a global company.
How do you apply?
If you feel that this position matches your skills, experience and motivation then please submit your CV which must state your salary expectations to be considered to: https://dowjones.taleo.net/careersection/djexternal/jobdetail.ftl?lang=en&job=100007979 Please note only candidates requested for interview will be contacted Closing date: Friday 1st February 2013
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